Case Study

Making the convenience of virtual care even more enticing

Access to healthcare is limited in rural areas of the southwest where most of the Prominence Health Plan member population lives. In fact, some members need to drive more an hour to visit with their doctor. To reduce long distance travel for healthcare access and the reliance on more expensive options like urgent care centers and the emergency room, the plan offered virtual care to its members. But a year after launching virtual care for general medical concerns, utilization of the services remained low.