Along Came COVID: Stretching Strategy to Mine Value From Crisis

Dwight Eisenhower is frequently cited for his thoughts on the idea of the planning process being of more value than the plans that are created. In this session, we'll describe OhioHealth's pre-COVID comprehensive virtual health strategic planning, and how the planning process enabled the organization to rapidly respond to the pandemic events. Topics covered will include: pre-COVID strategies and roadblocks to implementation, challenges created by COVID and the new and modified strategies adopted to deal with them. In addition, we'll discuss the hidden value in virtual health uncovered by massive adoption during the crisis, and the potential strategic impact to virtual health value propositions for the future.