The value of marketing in launching telehealth at scale

In this webinar, Becky Harless, associate administrator of Charleston Area Medical Center (CAMC), highlights the importance of marketing a virtual care program at launch and building telehealth at scale. Learn what CAMC has done to catapult registrations and visits, the importance of establishing employee buy-in, reading your data and key considerations for selecting a telehealth partner.

Attendees will learn:

• CAMC’s approach to a scalable, sustainable virtual care program

• Strategic, cost-effective marketing to promote engagement and utilization

• Key considerations for selecting a telehealth partner

• The power of analytics to support long-term program goals

• How to create a pull instead of a push in your organization